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Posted on by Ruby Lowe

All I want for Christmas is UTM codes

UTM stands for Urchin Tracking Monitor (weird name, I know) and using them is a pretty nifty way to track your marketing performance, and clicks on to your website. What on earth are they? UTM codes can sound complicated and confusing – but actually, they’re pretty simple to use. UTM codes are a short piece […]

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Image of Elena Georgiou

Posted on by Elena Georgiou

The secrets behind who is viewing your Instagram stories

In 2016 Instagram introduced stories, the images and videos that are uploaded and deleted after 24 hours.  The trend was already being used on social platform Snapchat and ready to be introduced on more such as Facebook and WhatsApp. Other than posting and viewing stories there was one other thing that people couldn’t get enough […]

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Image of Ruby Lowe

Posted on by Ruby Lowe

5 Stand Out Brands on Social in 2018

It can be difficult to stand out on social media, check out the brands we think have been smashing it on social this year.   1) HQ Trivia The game that has taken over all our lives is proving to be a winner on Twitter. Despite the game living independently in an app, the HG […]

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Image of Elena Georgiou

Posted on by Elena Georgiou

The Life of an Influencer

People have always looked up to others, nowadays we look down on our phones to decide who we want to look up to. We are given the opportunity to know more people through social media, without meeting them. In other words, people have become profiles and it is through these profiles that we judge them […]

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Image of Elena Georgiou

Posted on by Elena Georgiou

3 Ways to Make Your Instagram Profile Interesting

Is your Instagram not getting any attention? Could your cluttered profile be the problem? Here are some tips on how to keep it looking good and getting the response you want it to. 1. Clean When someone views a profile it’s like the first time they walk in a room, they want it to be […]

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Image of Ruby Lowe

Posted on by Ruby Lowe

How to Handle a Social Media Crisis

A social media crisis can strike at any time, no matter what brand, business or industry you’re in. The tip to handling one is to be prepared! Have you thought about what you’d do if all hell broke loose on your brand? Check out the tips below to make sure you’re ready. BEFORE A CRISIS […]

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Image of Ruby Lowe

Posted on by Ruby Lowe

IGTV (Instagram TV) – What, when, how & who?

This month – Instagram launched its brand new video platform: Instagram TV. IGTV is set to compete with YouTube – the multimillion pound beast that’s home to some of the most famous content creators in the world. Instagram also announced that it has hit 1 billion users – meaning it’s the third largest social network […]

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Image of Ruby Lowe

Posted on by Ruby Lowe

Influencers vs Content creators

Welcome to digital marketing in 2018: voice search has taken over the internet, a yodelling kid has gone viral and brands are STILL clueless when it comes to working with internet personas. The term ‘influencer’ is one that has been used over previous years as people who can help influence their audience. But is it […]

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Image of Ruby Lowe

Posted on by Ruby Lowe

4 Ways To Make Your Brand Stand Out On Instagram Stories

In August of 2016, Instagram shook up the social landscape with the introduction of Instagram Stories. Stories allow users to upload short, snappy videos, photos & boomerangs. This content doesn’t appear in your regular feed, and only stays up for 24 hours. This is the new breed of content with a short lifespan – wave […]

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Posted on by Chris Kyriacou

5 Instagram Hashtag Hacks To Save Your Life

Everyone knows the benefits of using hashtags in your posts on Instagram, but nobody entirely knows how to use them. So we thought we’d come up with five Instagram hacks to save your life which you may or may not find useful. Let us know in the comments which hack you didn’t already know.   […]

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