5 Stand Out Brands on Social in 2018
It can be difficult to stand out on social media, check out the brands we think have been smashing it on social this year.
1) HQ Trivia
The game that has taken over all our lives is proving to be a winner on Twitter. Despite the game living independently in an app, the HG trivia team are showing that cross-platform posting can work really well. They use Twitter to post the occasional sneaky tip, and also share winners photos and videos.
Now that #LoveIsland is over, we wonder if there’s anything else you could be doing at 9p… ????
— HQ Trivia UK (@hqtriviauk) July 31, 2018
???? Dinosaurs are coming on HQ tomorrow at 9p BST. We’ve heard we will even have a Bericsaurus Rex ???? pic.twitter.com/WMBZ7zCpp9
— HQ Trivia UK (@hqtriviauk) August 1, 2018
2) WeWork
With freelancing booming, shared office spaces like WeWork are on the up. And their social media presence is also winning. Bold images, bright colours and customer case studies make up much of the content on their social, mirroring the company’s disruptive attitude and forward-thinking stance.
3) The Trainline
When I think of a train companies on social media, the first thing that comes to mind is customer service, customer service and more customer service. But Trainline have pulled it out the bag this year with some brilliant digital content, featuring the one and only Big Shaq.
4) Missguided
Missguided pulled some slick marketing moves this year when they partnered up with Love Island to produce one of the best campaigns of the year. As well as their clothes being in front of millions of viewers each evening, Missguided took to digital to share Love Island looks. They reported an incredible 40% increase in sales during the shows every evening.
5) Benefit Cosmetics
Benefit Cosmetics caused a splash (no pun intended) when they flew a large bunch of influencers out to sit poolside in a trendy Ibiza hotel. Beauty brands are famous for their lavish influencer events, and this is a special one. They were clever in the planning of the event – the Paradiso Ibiza Art Hotel is probably the most Instagrammable location in IBZ – a match made in heaven for Insta-obsessed influencers.
What brands have been impressing you this year? I’d love to hear your thoughts @rubyl0ve