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Posted on by Ruby Lowe

5 Stand Out Brands on Social in 2018

It can be difficult to stand out on social media, check out the brands we think have been smashing it on social this year.


1) HQ Trivia

The game that has taken over all our lives is proving to be a winner on Twitter. Despite the game living independently in an app, the HG trivia team are showing that cross-platform posting can work really well. They use Twitter to post the occasional sneaky tip, and also share winners photos and videos.


2) WeWork

With freelancing booming, shared office spaces like WeWork are on the up. And their social media presence is also winning. Bold images, bright colours and customer case studies make up much of the content on their social, mirroring the company’s disruptive attitude and forward-thinking stance.


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If only walls could talk. #weworkbogota #wework

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3) The Trainline

When I think of a train companies on social media, the first thing that comes to mind is customer service, customer service and more customer service. But Trainline have pulled it out the bag this year with some brilliant digital content, featuring the one and only Big Shaq.



4) Missguided

Missguided pulled some slick marketing moves this year when they partnered up with Love Island to produce one of the best campaigns of the year. As well as their clothes being in front of millions of viewers each evening, Missguided took to digital to share Love Island looks. They reported an incredible 40% increase in sales during the shows every evening.


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SHOOK 😱 #loveisland #islandstyle

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5) Benefit Cosmetics

Benefit Cosmetics caused a splash (no pun intended) when they flew a large bunch of influencers out to sit poolside in a trendy Ibiza hotel. Beauty brands are famous for their lavish influencer events, and this is a special one. They were clever in the planning of the event – the Paradiso Ibiza Art Hotel is probably the most Instagrammable location in IBZ – a match made in heaven for Insta-obsessed influencers.


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Happiness looks good on you ✨ _ I loveeeee frozen daiquiris!! I couldn’t decide what flavour to get so I got strawberry and passion fruit 😂 what’s your favourite cocktail?🍹 thank you to @qp__ for slaying this photo! _ GIVEAWAYYYY TIME! Win 3 nights stay at @paradiso_ibiza for 2 people, with £500 spending money, return flights and transfers plus the entire @benefitcosmeticsuk brow collection each!! 10 runners up will also win £100 worth of @benefitcosmeticsuk brow products 😱😱 _ HOW TO ENTER: – Follow @benefitcosmeticsuk Comment on the last @benefitcosmeticsuk Instagram post tagging my Instagram handle (@xthuyle) so they know I sent you! GOOD LUCK!! #gimmebrows #likeapro #giveaway

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What brands have been impressing you this year? I’d love to hear your thoughts @rubyl0ve