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Author: Ruby Lowe

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4 Brands Smashing Sales on Social Media

1) ASOS How? Retargeting ASOS are renowned for being brilliant across digital platforms – and as a fashion brand existing purely in the social stratosphere, so they should be! A part of ASOS’s marketing that they have perfected is retargeting users who have browsed their site, and tightly targeting people who have put certain items […]

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All I want for Christmas is UTM codes

UTM stands for Urchin Tracking Monitor (weird name, I know) and using them is a pretty nifty way to track your marketing performance, and clicks on to your website. What on earth are they? UTM codes can sound complicated and confusing – but actually, they’re pretty simple to use. UTM codes are a short piece […]

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5 Stand Out Brands on Social in 2018

It can be difficult to stand out on social media, check out the brands we think have been smashing it on social this year.   1) HQ Trivia The game that has taken over all our lives is proving to be a winner on Twitter. Despite the game living independently in an app, the HG […]

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How to Handle a Social Media Crisis

A social media crisis can strike at any time, no matter what brand, business or industry you’re in. The tip to handling one is to be prepared! Have you thought about what you’d do if all hell broke loose on your brand? Check out the tips below to make sure you’re ready. BEFORE A CRISIS […]

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IGTV (Instagram TV) – What, when, how & who?

This month – Instagram launched its brand new video platform: Instagram TV. IGTV is set to compete with YouTube – the multimillion pound beast that’s home to some of the most famous content creators in the world. Instagram also announced that it has hit 1 billion users – meaning it’s the third largest social network […]

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Influencers vs Content creators

Welcome to digital marketing in 2018: voice search has taken over the internet, a yodelling kid has gone viral and brands are STILL clueless when it comes to working with internet personas. The term ‘influencer’ is one that has been used over previous years as people who can help influence their audience. But is it […]

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4 Ways To Make Your Brand Stand Out On Instagram Stories

In August of 2016, Instagram shook up the social landscape with the introduction of Instagram Stories. Stories allow users to upload short, snappy videos, photos & boomerangs. This content doesn’t appear in your regular feed, and only stays up for 24 hours. This is the new breed of content with a short lifespan – wave […]

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3 things to consider for your Social SEO Strategy

Most brands and businesses are using SEO as a way to increase quality traffic to their site, through search engines – particularly Google & Bing Search. Traditionally, it has been about keywords and ensuring that the content on your website is of high quality and relevant to your audience. The relationship between social media and […]

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Posted on by Ruby Lowe

5 Tips for Creating the Best Facebook Content

Facebook timelines are filled to the brim with branded content. But how can your business craft content that not only stands out from the noise, but that really makes an impact? Read on for some crafty tips to make the best Facebook content.   1) Signposting Facebook users are exposed to thousands of pieces of […]

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