300 hours of video are uploaded to YouTube every second. 300 hours. 300! Let that sink in. With hours of video footage, from cartoon cats to baby’s biting fingers, how can you ensure your ads are standing out from the noise?   You don’t need super slick productions – just some creativity One of my […]

2018 was great a year for social media so let’s dive back into the past and have a recap on the top five most memorable trends that went viral across your favourite social media channels. 5. KiKi Do you love me? Viral Mastermind Drake strikes again! His song ‘In My Feelings’ had the nation jumping […]

1) ASOS How? Retargeting ASOS are renowned for being brilliant across digital platforms – and as a fashion brand existing purely in the social stratosphere, so they should be! A part of ASOS’s marketing that they have perfected is retargeting users who have browsed their site, and tightly targeting people who have put certain items […]

The 29th of March is upon us and the Brexit process could finally be coming to an end, or it could continue for another year. Either way, we should focus on what is important; the tweets, the memes and the videos our government have provided us over the past years to play with on social […]

I still get excited when I see a really good piece of reactive content, because it can be so hard to get right. Read on for my top 4 tips of being ready to create some brilliantly relevant content.   1) Plan to be unplanned To be truly ready to jump on to trends or […]

1. Micro influencers The rise of ‘Micro’ influencers will continue to grow in 2019. Why? Gone are the days of ‘Mass Market’ influencers reaching hundreds of thousands of users. With the positive correlation between growth of Instagram users to a wider audience globally, alongside a higher frequency of micro influencers, micro influencers will be establishing […]

UTM stands for Urchin Tracking Monitor (weird name, I know) and using them is a pretty nifty way to track your marketing performance, and clicks on to your website. What on earth are they? UTM codes can sound complicated and confusing – but actually, they’re pretty simple to use. UTM codes are a short piece […]

In 2016 Instagram introduced stories, the images and videos that are uploaded and deleted after 24 hours.  The trend was already being used on social platform Snapchat and ready to be introduced on more such as Facebook and WhatsApp. Other than posting and viewing stories there was one other thing that people couldn’t get enough […]

People have always looked up to others, nowadays we look down on our phones to decide who we want to look up to. We are given the opportunity to know more people through social media, without meeting them. In other words, people have become profiles and it is through these profiles that we judge them […]