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300 hours of video are uploaded to YouTube every second. 300 hours. 300! Let that sink in. With hours of video footage, from cartoon cats to baby’s biting fingers, how can you ensure your ads are standing out from the noise? You don’t need super slick productions – just some creativity One of my […]
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1) ASOS How? Retargeting ASOS are renowned for being brilliant across digital platforms – and as a fashion brand existing purely in the social stratosphere, so they should be! A part of ASOS’s marketing that they have perfected is retargeting users who have browsed their site, and tightly targeting people who have put certain items […]
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I still get excited when I see a really good piece of reactive content, because it can be so hard to get right. Read on for my top 4 tips of being ready to create some brilliantly relevant content. 1) Plan to be unplanned To be truly ready to jump on to trends or […]
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UTM stands for Urchin Tracking Monitor (weird name, I know) and using them is a pretty nifty way to track your marketing performance, and clicks on to your website. What on earth are they? UTM codes can sound complicated and confusing – but actually, they’re pretty simple to use. UTM codes are a short piece […]
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It can be difficult to stand out on social media, check out the brands we think have been smashing it on social this year. 1) HQ Trivia The game that has taken over all our lives is proving to be a winner on Twitter. Despite the game living independently in an app, the HG […]
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A social media crisis can strike at any time, no matter what brand, business or industry you’re in. The tip to handling one is to be prepared! Have you thought about what you’d do if all hell broke loose on your brand? Check out the tips below to make sure you’re ready. BEFORE A CRISIS […]
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This month – Instagram launched its brand new video platform: Instagram TV. IGTV is set to compete with YouTube – the multimillion pound beast that’s home to some of the most famous content creators in the world. Instagram also announced that it has hit 1 billion users – meaning it’s the third largest social network […]
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Welcome to digital marketing in 2018: voice search has taken over the internet, a yodelling kid has gone viral and brands are STILL clueless when it comes to working with internet personas. The term ‘influencer’ is one that has been used over previous years as people who can help influence their audience. But is it […]
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In August of 2016, Instagram shook up the social landscape with the introduction of Instagram Stories. Stories allow users to upload short, snappy videos, photos & boomerangs. This content doesn’t appear in your regular feed, and only stays up for 24 hours. This is the new breed of content with a short lifespan – wave […]
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Most brands and businesses are using SEO as a way to increase quality traffic to their site, through search engines – particularly Google & Bing Search. Traditionally, it has been about keywords and ensuring that the content on your website is of high quality and relevant to your audience. The relationship between social media and […]
