Apparently Space has wifi. NASA astronaut Reid Wiseman, is pretty active on his Twitter account, with over 71,000 followers, Reid provides some great content for social media fans and space enthusiasts. On June 6th, Reid decided to film the first Vine ever recorded from space. The seven second clip (shown below) captures the phenomenon known […]

We recently conducted a study measuring user’s activity across social media channels in regards to the content created by brands pages. The study attracted over 500 participants, allowing us to draw conclusions that can assist in structuring a brands social media marketing strategy. The results from the questionnaire can help provide vital information in regards […]

The benefits of a strong brand create a sense of brand loyalty among customers that reflects the brand and entices other stakeholders. Brand integration through social media is vital, as stakeholders are increasingly spending more and more time on social media sites. We asked 500 social media users a series of questions, assessing how brands are currently […]

Facebook have released their 2014 Q1 financial performance results, and boy is it impressive! Not only has Mark Zuckerberg taken the company from zero to hero since its launch back in 2004, but he has transformed Facebook into a long term business strategy, that has seen them dominate the social networking space since its launch, […]

On Tuesday afternoon, the NYPD (New York Police Department) launched their very own social media marketing campaign (even the po po are getting involved with social media marketing). They encouraged users on Twitter to tweet using the hashtag #myNYPD: “Do you have a photo w/ a member of the NYPD? Tweet us & tag it […]

Brands are consistently finding new ways to encourage users to engage with them through social media in order to increase traffic through to their website, improve brand awareness, and many other various business decision making reasons. Essentially it is down to brands to produce innovative, creative content that encourages likes, comments, etc that can represent […]

Organising and recording your social media data is essential in order to measure progress, whether it is on a weekly or monthly basis. By having a record of your progress you can assess, make assumptions and examine trends based on your previous data. Social media marketers will use a variety of tools/programs to help them […]

Traditionally, when marketing a product or service, businesses would invest in above the line promotions in the form of TV ads, billboards, newspapers, magazines, etc, in order to display advertisements in places the customer are most likely to see. However with the steady decline in sales of newspapers/magazines in circulation in the UK falling by […]

With the relatively new introduction of social media marketing, it has been constantly debated as to how businesses can successfully engage with stakeholders through proven social media tools, with social media marketing still in its early growth stage, there is no subsequent winning formula to suggest how engagement will gain your businesses social media account […]

Much debate has surrounded the implementation of social media marketing and the manner in which it can be measured in relation to companies ROI (return on investment). Simply, ROI is a profitability measure that evaluates the performance of a company by dividing net profit by net worth. It is defined by the investment that is […]