The consistency of this blog post on a yearly basis is a trend in itself ????. At the end of each year we try and predict our top social media trends for the following year. Feel free to check out our forecasts for 2016 and how they went here. Staying true to the ‘this year is […]

Just two shorts years ago, a world-wide past-time, and form of quick and easy entertainment, was turning to the nearest computer or mobile device and watching the trending Vines. While Vines were all the rage, they slowly fizzled out in popularity—and as of October 27th, 2016, Twitter announced that they will be shutting down their […]

We are all aware of the many benefits involved with brands successfully utilising a social media strategy to benefit their marketing communications. The main contributing factor is that it is essentially free to set-up your social media presence and maintain going forward. However, there are additional cost-effective social media tactics to further exploit your audience […]

The power of social media is nothing new; in this digital age we are all aware of the potential this mass market has on brands and businesses, and none more so than the e-commerce. It might come as a surprise then to know that a recent survey found that social media marketing makes up just […]

Snapchat has recently surpassed Twiter with daily active users and is the most popular new social media app amongst 15-25 year olds in the U.S, U.K and Australia. Snapchat is revolutionising the way we consume content. The health and leisure industry has been quicker to jump on to Snapchat than any other market IMO. With […]

We live in a day and age where millennials are more concerned about how many followers they have on Twitter and Instagram more than their future career paths. Bad right? Having worked in social media marketing for a couple of years now, one of the main questions I get asked as a social media marketer, […]

Lets be honest, the debate as to whether or not a social media strategy for your business is beneficial to your marketing strategy is a fairly obsolete one now in 2016, or at least it should be by now. With brands and businesses alike, finally recognising the importance of social media marketing as a medium […]

On 5th May 2016 as part of the Cinco de Mayo celebrations, the fast food chain Taco Bell broke a Snapchat record with a sponsored selfie lens that transformed Snapchat users heads into a taco with sauce drizzled over them. Snapchat, for the uninitiated, is a messaging app that allows photo, video and text messaging […]

In 2011, Snapchat ???? revolutionised the sexting digital experience. Little did we know at this stage, it would become the next big social media app to take the market by storm. Businesses and brands alike, have finally recognised the potentially to incorporate Snapchat into their social media marketing strategy, with a direct communication and badass user experience, […]

For those of you who weren’t aware, social media and business entrepreneur Gary Vaynerchuck was promoting his book #AskGaryVee at WeWork Moorgate a few weeks back. We had the pleasure of seeing Gary Vaynerchuck live at the event called Vayner World, where he filmed an episode of #AskGaryVee for his YouTube channel and answered questions from […]