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Posted on by Chris Kyriacou

3 of the Most Cost-Effective Social Media Tactics

We are all aware of the many benefits involved with brands successfully utilising a social media strategy to benefit their marketing communications.

The main contributing factor is that it is essentially free to set-up your social media presence and maintain going forward.

However, there are additional cost-effective social media tactics to further exploit your audience that brands are still under-utilising. Check out our top three we’ve highlighted below:

1) Facebook Ads

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Probably the cheapest form of digital marketing you will ever come across. The great thing about Facebook ads is the ability to target exactly who you want from age and location to job title and marital status.

This is due to all of the settings you enter in your profile when you sign-up for your about section – something that Twitter doesn’t have – allowing marketers to structure targeted campaigns to exactly who they want to see their ads.

2) Snapchat Filters

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Probably THE most underutilised social media strategy, Snapchat filters pop-up in targeted areas when you swipe to include a filter on Snapchat photo or video.

So simple and effective, the correct creative behind a Snapchat filter can drive engagement and brand equity through the roof at only £5 per day, this is a no brainer, especially if your objectives are specifically to reach out to millennials and new customers within a targeted location.

3) Twitter Ads

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Unlike Facebook ads, Twitter ads are a slightly more expensive alternative – however for different reasons. The great thing about the targeting on Twitter, is the ability to target the followers of your competitors and display your ad amongst users tweeting about certain conversations and trending topics, something that Facebook can’t offer.

Although it is worth noting that most of Twitter traffic is via smartphones with over 80% of its users coming from mobile devices – an influential factor when structuring a Twitter ad campaign – Twitter ads may only be worth the trouble for very specific audiences or businesses.

Need help with any of the above? Feel free to drop me a line for more info or some help at [email protected]

By Chris Kyriacou

@MrChrisKyriacou

Join the conversation #TheFutureOfMarketing

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