10 Video Marketing Stats From 2015
It’s fast becoming that time when we reflect on the year that was, and what a year 2015 was for online video. With the rise of video content on social media, there has been a plethora of apps aiming to do for video sharing, what Instagram has done for photo sharing.
Towards the beginning of 2015, you could be forgiven for relying solely on YouTube for your video fixes, but with both the quality and sheer popularity of apps such as Vines, Snapchat, Instagram, to name but a few, the market for online video has opened up entirely, especially for Facebook.
For some, this may just mean there are now more ways to watch videos of news bulletins, goals from the weekend or pandas sneezing, but for many more online video has the potential to completely reshape your marketing approach, just in time for the New Year.
Allow us to entreat you to the power of online video.
1) Online video now accounts for 50% of all mobile traffic.
2) 50% of daily Facebook users in the US watched at least one video every day in 2015.
3) 65% video watchers stay tuned for more than ¾‘s of the video.
4) On average, people dwell 2 minutes longer on a website with video as opposed to a website without video.
5) The number of video posts per person has increased by 94% in one year.
6) Facebook users are posting 75% more videos than last year
7) 52% of business executives watch work-orientated videos on YouTube throughout their average week
8) A huge 93% of marketing professionals use online video for sales or communications, both internally and externally
9) 52% of marketing professions are of the opinion that online video marketing content has the best return of investment
10) Which is why 96% of b2b companies, are planning to make the decision to use more video over the course of the next year.
Some of these statistics truly are outstanding. It is clear to see that the digital age moves fast and so it pays to make the most of these fantastic resources as soon as we can. No time like the present.
By Aisling Lewis
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