Time to chuck out those traditional marketing techniques & learn from some of today’s most innovative marketers. WHO: Buffer, a social media scheduling tool. WHERE: Across digital, namely Twitter, Instagram & their blog. HOW? Buffer use one-on-one social interaction to boost brand loyalty & gain new customers. And it works. They’re also incredibly transparent. Buffer […]

In December 2016, Instagram launched its brand new feature: real-time live streaming, rivalling existing streaming apps such as Periscope & Snapchat. It’s a bold move for Instagram as the app has been pretty static since its launch, previously sticking with in-feed content. However with the launch of Snapchat-esque stories & live video, Instagram is proving […]