Social Media Life After Facebook Facebook began in early 2004 as a Harvard only social media platform (Cassidy, 2006), you could only sign up if you had a Harvard university email address. Beginning in September 2005, Facebook expanded to include high school students, professionals inside corporate networks, and, eventually everyone (Boyd & Ellison, 2008) to […]

Social Media Life before Facebook In 1971 the first email was sent, which indicated the start of the digital communication revolution. The next historic moment was the introduction of the World Wide Web in 1989 by British engineer Tim Berners-Lee which consequently paved the way for the start of social networking sites, the first of […]

Social media facilitates discussion and progression of issues around the politics of consumption, shared experiences of relations between people in the process of researching, buying and consuming, which provide the foundation on which solidarity, emotional and moral obligations develop, with 47% of Facebook users saying it has had an impact on what they purchase supporting […]

The heavy growth of social media platforms over the last few years has raised the question of whether this development has diminished the marketer’s control of brand management with such dominant user generated content congesting social media sites. Since social media offers an opportunity for consumers to talk to hundreds or even thousands of other […]