6 Reasons Why You Should Outsource your Social Media
Social Media is constantly changing. From changes in ways your customers are engaging with you across a variety of social media channels to the way these social media channels are changing the basic fundamentals of their system themselves.
It is important to listen and observe nearly just as much as it is to communicate on a daily basis through social media. This along with the many variables that affect a brands social media strategy can be influential in successfully achieving your social media marketing objectives.
Especially with social media in comparison to alternative digital marketing channels, it is important to plan and implement strategies that are in context with both sociological trends and the progression relevant to the position your brand is currently at, in order to maximise engagement.
When adopting a social media strategy, you need to apply a tailored, structured approach, something that most internal marketing departments fail to acknowledge and in most cases jump in at the deep end. Here are 6 reasons why brands should choose to outsource their social media marketing strategy and the benefits that come with it.
1) Diversity of thinking
All agencies work with a variety of clients, mostly in different industries appealing to different market segments and target audiences. With the experience of being versatile when it comes to developing marketing strategies and applying them specific to the marketing objectives of the client, agencies tend to bring something new to the table.
Their fresh approach is evident in their creative ability to view a campaign differently and offer a diverse approach. We can’t speak for all agencies, but here at iSocial, we take pride in our creative ability, tailoring strategies specific to the stakeholders that are of relevance to our clients.
2) Time Saving
Agencies tend to appeal mostly to SME’s (Small to Medium sized businesses) and when it comes to marketing, it is important not to rush and to take your time throughout the marketing development process.
Especially with SME’s, resources and staff maybe be stretched in small departments. Outsourcing your social media marketing strategy externally to an agency can free up the time your employees might need, specifically with social media where a social media manager position maybe a luxury for a small/start-up business.
3) Specialists in Marketing
Most agencies have years of experience within the marketing sector and in our case social media. This experience arms us with the knowledge of what social media campaigns and strategies work for which type of industry and for what type of target audience.
By outsourcing your marketing or more specifically your social media marketing, you gain access to a specialist in the industry who is essentially in their comfort zone with the objectives you are aiming to achieve.
4) Financial
Marketing departments are expensive. Investing in a marketing department can take up office space, require recruiting the right team/individuals, as well as a feeling out process involved with every new employee in any company.
Most agencies provide their services at an agreed price, allowing you to devote a specific amount of your marketing budget towards the implementation of the exact marketing strategy at hand. Dealing with an agency also doesn’t leave you responsible for having to take into consideration potential holiday pay, sick days, maternity leave and other hidden costs involved with a workforce.
5) Professional Service
Businesses may be sceptical about leaving their marketing in the hands of an external body. However dependant on your specific marketing objectives, it can be helpful to research the clients and campaigns agencies have previously worked with.
By entrusting a marketing agency with your latest marketing strategy, you are ensuring a professional, experienced marketer has the relevant tools necessary to successfully deliver you your required results. From start until finish, agencies will work closely with you in an efficient, professional and discreet manner. Here at iSocial specifically, we ensure that communication between all of our clients is of such a high quality, it would be as if we are working in-house.
6) Better results
With a consistent track record of achieving results specifically for a variety of businesses and their marketing objectives, agencies have the relevant skills and expertise to achieve better results than in-house marketing teams. This is down to their work from an external perspective, allowing them to bring something new to the table, complemented with their relevant experience in a niche field.
It is important to listen and observe nearly just as much as it is to communicate on a daily basis through social media. This along with the many variables that affect a brands social media strategy can be influential in successfully achieving your social media marketing objectives.
Especially with social media in comparison to alternative digital marketing channels, it is important to plan and implement strategies that are in context with both sociological trends and the progression relevant to the position your brand is currently at, in order to maximise engagement.
When adopting a social media strategy, you need to apply a tailored, structured approach, something that most internal marketing departments fail to acknowledge and in most cases jump in at the deep end. Here are 6 reasons why brands should choose to outsource their social media marketing strategy and the benefits that come with it.
1) Diversity of thinking
All agencies work with a variety of clients, mostly in different industries appealing to different market segments and target audiences. With the experience of being versatile when it comes to developing marketing strategies and applying them specific to the marketing objectives of the client, agencies tend to bring something new to the table.
Their fresh approach is evident in their creative ability to view a campaign differently and offer a diverse approach. We can’t speak for all agencies, but here at iSocial, we take pride in our creative ability, tailoring strategies specific to the stakeholders that are of relevance to our clients.
2) Time Saving
Agencies tend to appeal mostly to SME’s (Small to Medium sized businesses) and when it comes to marketing, it is important not to rush and to take your time throughout the marketing development process.
Especially with SME’s, resources and staff maybe be stretched in small departments. Outsourcing your social media marketing strategy externally to an agency can free up the time your employees might need, specifically with social media where a social media manager position maybe a luxury for a small/start-up business.
3) Specialists in Marketing
Most agencies have years of experience within the marketing sector and in our case social media. This experience arms us with the knowledge of what social media campaigns and strategies work for which type of industry and for what type of target audience.
By outsourcing your marketing or more specifically your social media marketing, you gain access to a specialist in the industry who is essentially in their comfort zone with the objectives you are aiming to achieve.
4) Financial
Marketing departments are expensive. Investing in a marketing department can take up office space, require recruiting the right team/individuals, as well as a feeling out process involved with every new employee in any company.
Most agencies provide their services at an agreed price, allowing you to devote a specific amount of your marketing budget towards the implementation of the exact marketing strategy at hand. Dealing with an agency also doesn’t leave you responsible for having to take into consideration potential holiday pay, sick days, maternity leave and other hidden costs involved with a workforce.
5) Professional Service
Businesses may be sceptical about leaving their marketing in the hands of an external body. However dependant on your specific marketing objectives, it can be helpful to research the clients and campaigns agencies have previously worked with.
By entrusting a marketing agency with your latest marketing strategy, you are ensuring a professional, experienced marketer has the relevant tools necessary to successfully deliver you your required results. From start until finish, agencies will work closely with you in an efficient, professional and discreet manner. Here at iSocial specifically, we ensure that communication between all of our clients is of such a high quality, it would be as if we are working in-house.
6) Better results
With a consistent track record of achieving results specifically for a variety of businesses and their marketing objectives, agencies have the relevant skills and expertise to achieve better results than in-house marketing teams. This is down to their work from an external perspective, allowing them to bring something new to the table, complemented with their relevant experience in a niche field.
