10 Social Media Etiquette Tips for Brands

New ways of communicating come hand in hand with new ways of engaging. This concept is particularly essential to brands and businesses trying to engage with customers via social media channels. Some get it right and some get it wrong. People say practice makes perfect, but we have shortlisted a few tips that could come in handy too.

1. Starting with the basics, make sure your brand/business’ social media profile is completed in full – having a picture and an informative “about you” section always make a good first impression.

2. “You are what you tweet” applies to all the social media channels: quality over quantity is a recipe for recognition. Many get caught up in the numbers game; however producing great unique content tends to result in a more effective brand – fan relationship.

3. It is recommended that brands and businesses mainly focus on a few social media networks instead of spreading themselves too thin. This enables them to have a direction and focus their efforts on producing high quality content.

4. Matching the right content to the appropriate network is important as different social media channels incorporate different tones of voice and target different audiences. Additionally, automating across all social media platforms does not make a good impression, especially when it is easy to compose an original message for each channel, tailoring it to the according audience.

5.       Being “friendly” online can gain you a few extra followers and fans: get involved in conversations of interest, or help somebody out. It’s called “social” media for a reason.

6.       Try not to be spammy or needy, continuously posting self-promotional messages and asking your followers and fans to retweet your messages and like your pages; there are more subtle and creative ways of achieving the above.

7.       A very efficient way of figuring out whether your social media posts are effective is to double check whether your audience is actually interested in what you’re saying – in other words, listen before you post.

8.       Respond and communicate: being timely and helpful could make a lasting impression on your customers, especially in the cases when they reach out for customer service through your social media channels. An effectively handled enquiry can result in transparency and hence better customer loyalty.

9.       Social media channels enable a brand or a business to embrace its personality and communicate their company culture to their online followers and fans. Authenticity is vital here, so if you make a mistake, do apologise.

10.       Last but not least, social media is supposed to be fun – so have fun with it. Occasionally go off topic, try new things, have conversations, embed some personality in your content. This way people can relate to your brand/business and build a stronger connection.

10 Social Media Etiquette Tips for Brands

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