Greek Street Food chain, with 8 locations across London
Our Brief
Grow and develop the Going Greek brand to compete with other household name competitors in the fast-casual restaurant space.
Our Strategy
Created the first brand guidelines identifying brand personality, brand look and feel, across colour palette and typography, brand values and brand distinctive assets
Developed the first TOV for the brand to resonate directly with our target audience
Completely restructured the digital marketing, starting with new website development with correct landing pages and CTA’s, alongside implementing an online loyalty rewards strategy
Established their first email marketing database and created an email marketing strategy integrated across our marketing communications and yearly marketing calendar
Managing influencer outreach to further grow the brand and launch new sites in new locations where brand awareness was considerably low
Our Results
Created an identifyable Tone-Of-Voice which is synonymous with Going Greek
Achieved over 3 million impressions across Organic Social, Paid Social and Influencer collaborations
Attained an average email open rate of 42% (industry average is 12%)
A fully responsive website across mobile and desktop has led to better organic Google ranking and an increase in bookings
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