Case Study: Sweat By BXR

The Client

A one-stop shop for boutique pay to train fitness 💦
Featuring 3 concept studios specialising in Boxing Skills, Strength & Conditioning and Cardio.

Our Brief

  • Ÿ Drive as much traffic to free trial landing page as possible
  • Ÿ Encourage sign-ups through both organic and paid social media campaigns with the potential to convert into members

Creative

  • We created a responsive landing page where users could enter their details to book a free trial, keeping it short and simple with only 3 call-to-actions required
  • Promoting the landing page organically through the popularity of the pro fighters in the gym
  • Using Facebook Ads to target local users in both West and East London who have expressed an interest in MMA, UFC, Health and Leisure, etc

Results

  • 17p cost per link click through Facebook ads
  • Averaging 30-40 enquiries per week
  • 1 conversion = £1,080 per year
  • 7,400 impressions per £5 spent

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