Case Study: Sweat By BXR

The Client

A one-stop shop for boutique pay to train fitness ????
Featuring 3 concept studios specialising in Boxing Skills, Strength & Conditioning and Cardio.

Our Brief

  • Drive as much traffic to landing pages as possible to promote the launch of the new Sweat By BXR Canary Wharf studio
  • Encourage sign-ups through both organic and paid social media campaigns with the potential to convert into members


  • We created an Instagram feed that was visually stimulating collectively but allowed each individual post to work well as a standalone asset organically
  • Promoting the landing page organically through various content strategies
  • Using Facebook and Instagram Ads to target local relevant users in within a radius of Canary Wharf driving more traffic to the landinge pages


  • 31p cost per link click through Facebook and Instagram ads
  • 1,000+ email sign-ups pre-launch over a 3 week period
  • 1,500 NEW Instagram followers
  • 120% increase in website traffic

Need help with your social media strategy? Feel free to drop Chris a line at or get in touch here.