The Client

A one-stop shop for boutique pay to train fitness ????
Featuring 3 concept studios specialising in Boxing Skills, Strength & Conditioning and Cardio.

Our Brief

• Drive as much traffic to landing pages as possible to promote the launch of the new Sweat By BXR Canary Wharf studio
• Encourage sign-ups through both organic and paid social media campaigns with the potential to convert into members

Creative

• We created an Instagram feed that was visually stimulating collectively but allowed each individual post to work well as a standalone asset organically
• Promoting the landing page organically through various content strategies
• Using Facebook and Instagram Ads to target local relevant users in within a radius of Canary Wharf driving more traffic to the landinge pages

Results

• 31p cost per link click through Facebook and Instagram ads
• 1,000+ email sign-ups pre-launch over a 3 week period
• 1,500 NEW Instagram followers
• 120% increase in website traffic

Need help with your social media strategy? Feel free to drop Chris a line at chris@isocialuk.com or get in touch here.