The Client

Market leading high street British cards, stationery and gifts retailer.

Our Brief

• Promote Paperchase Christmas video to appeal to a new target market of 18-25 millennials across social media
• Create a content strategy that will directly resonate with millennials
• Engage with and ensure a cool millennial tone of voice is maintained across all social media channels

Creative

• We created a rap/grime parody video to appeal specifically to 18-25-year-old British millennials
• We replied to popular comments in a stereotypical London street slang tone of voice

See the sick responses below ????:

Results

• 500,000+
  VIEWS in just 4 weeks
• 708
  comments on Facebook
• 89%+
  increase in engagement on Facebook
• 3.7+
  million impressions

Need help with targeting Millennials? Feel free to drop Chris a line at chris@isocialuk.com or get in touch here.