Market leading high street British cards, stationery and gifts retailer.
- Promote Paperchase Christmas video to appeal to a new target market of 18-25 millennials across social media
- Create a content strategy that will directly resonate with millennials
- Engage with and ensure a cool millennial tone of voice is maintained across all social media channels
- We created a rap/grime parody video to appeal specifically to 18-25-year-old British millennials
- We replied to popular comments in a stereotypical London street slang tone of voice
See the sick responses below 😂:
VIEWS in just 4 weeks
comments on Facebook
increase in engagement on Facebook
Need help with targeting Millennials? Feel free to drop Chris a line at firstname.lastname@example.org or get in touch here.