The Client

William Grant’s fun, young whisky brand Monkey Shoulder.

Our Brief

• Drive users to sign-up for Monkey Shoulders 2016 Ultimate Bartender Competition
• Increase brand awareness amongst bartender community in the UK
• Encourage users to engage with the hashtag #UBC2016 on all social media channels

Our Strategy

• • We created a series of videos to communicate the fun nature of the competition to share across social media
  • Utilising a combination of paid and organic content strategy to promote across Facebook and Twitter

Our Results

• 300%
  increase in sign-ups from last year
• 700,000+
  impressions across Facebook and Twitter
• 55,000% +
  increase in engagement on Twitter
• £3.52
  cost per sign-up

Need help with your social media strategy? Feel free to drop Chris a line at chris@isocialuk.com or get in touch here.