William Grant’s fun, young whisky brand Monkey Shoulder.
- Drive users to sign-up for Monkey Shoulders 2016 Ultimate Bartender Competition
- Increase brand awareness amongst bartender community in the UK
- Encourage users to engage with the hashtag #UBC2016 on all social media channels
- We created a series of videos to communicate the fun nature of the competition to share across social media
- Utilising a combination of paid and organic content strategy to promote across Facebook and Twitter
increase in sign-ups from last year
impressions across Facebook and Twitter
- 55,000% +
increase in engagement on Twitter
cost per sign-up
Need help with your social media strategy? Feel free to drop Chris a line at firstname.lastname@example.org or get in touch here.