Case Study: Monkey Shoulder

The Client

William Grant’s fun, young whisky brand Monkey Shoulder.

Our Brief

  • Drive users to sign-up for Monkey Shoulders 2016 Ultimate Bartender Competition
  • Increase brand awareness amongst bartender community in the UK
  • Encourage users to engage with the hashtag #UBC2016 on all social media channels


    • We created a series of videos to communicate the fun nature of the competition to share across social media
    • Utilising a combination of paid and organic content strategy to promote across Facebook and Twitter


  • 300%
    increase in sign-ups from last year
  • 700,000+
    impressions across Facebook and Twitter
  • 55,000% +
    increase in engagement on Twitter
  • £3.52
    cost per sign-up

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