The Client

The world’s most awarded Single Malt whisky Glenfiddich.

Our Brief

• Create social media content that communicates the new 2019 Glenfiddich 12 and 15 bottle launches across social media

Creative

• • We thought we’d use their 130+ years history to showcase the historical timeline of different bottles across an Instagram feed
  • The idea was that each individual photo worked well as a standalone asset as well as collectively on the feed
  • We then adapted this into Instagram stories for a ‘tap to reveal’ sequence of stories for the user to engage with, in less than 1 second per story

Results

• Most engaged social media post of all time
• 5% increase in Instagram followers
• 200% increase in engagement on Instagram

Need help with your social media strategy? Feel free to drop Chris a line at chris@isocialuk.com or get in touch here.