Case Study: Glenfiddich

The Client

The world’s most awarded Single Malt whisky Glenfiddich.

Our Brief

  • Create social media content that communicates the new 2019 Glenfiddich 12 and 15 bottle launches across social media

Creative

    • We thought we’d use their 130+ years history to showcase the historical timeline of different bottles across an Instagram feed
    • The idea was that each individual photo worked well as a standalone asset as well as collectively on the feed
    • We then adapted this into Instagram stories for a ‘tap to reveal’ sequence of stories for the user to engage with, in less than 1 second per story

Results

  • Most engaged social media post of all time
  • 5% increase in Instagram followers
  • 200% increase in engagement on Instagram

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