The Client
The world’s most awarded Single Malt whisky Glenfiddich.
![](https://isocialuk.com/wp-content/uploads/2019/10/20190619_075807.jpg)
Our Brief
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Create social media content that communicates the new 2019 Glenfiddich 12 and 15 bottle launches across social media
Creative
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- We thought we’d use their 130+ years history to showcase the historical timeline of different bottles across an Instagram feed
- The idea was that each individual photo worked well as a standalone asset as well as collectively on the feed
- We then adapted this into Instagram stories for a ‘tap to reveal’ sequence of stories for the user to engage with, in less than 1 second per story
![](https://isocialuk.com/wp-content/uploads/2019/10/Screenshot-2019-10-30-at-11.52.08.png)
Results
- Most engaged social media post of all time
- 5% increase in Instagram followers
- 200% increase in engagement on Instagram
Need help with your social media strategy? Feel free to drop Chris a line at chris@isocialuk.com or get in touch here.