Case Study: F45 Training

The Client

F45 Training is the world’s fastest-growing fitness network. In just under 4 years, the network is 937 franchises strong and encompasses 27 countries.

Our Brief

  • Create a pre-launch community for F45 Training’s Fulham location 2 months prior to launch
  • Drive as many sign-ups to our landing page to provide a database to promote our pre-launch memberships


        • We set-up a pre-launch day to allow us to create as much content as possible to share across social media channels
        • We created a series of training videos with influencers and models to share across social media channels and create extra awareness



  • 500 subscribers
    to their email database 2 months prior to launch
  • 2,000+
    Instagram followers organically pre-launch
  • 300%
    increase in link clicks to their launch page
  • 15 mins average response time
    across their Facebook page over a 2 month period

Need help with your social media strategy? Feel free to drop Chris a line at [email protected] or get in touch here.