Case Study: BXR London

The Client

State of the art members boxing gym co-founded by Heavyweight Champion Anthony Joshua.

Our Brief

  • Keep members entertained and engaged on social media with high quality content during the COVID-19 lockdown
  • Provide high-quality bodyweight home workouts for our members across Instagram
  • Create a social media strategy to announce launch post lockdown


  • We created a timeline of the greatest comebacks in boxing through the Instagram feed that was visually stimulating collectively but allowed each individual post to work well as a standalone asset organically
  • Alongside a 3 week home workout guide complemented alongside an Instagram Live strategy to keep their members fighting fit over lockdown


  • 300% increase in engagement across Instagram
  • 3,000+ NEW Instagram followers
  • 80,000+ views across IGTV live workout videos

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